The unpleasant set of experiences that commonly comprise air travel these days include: being charged an additional fee to check a bag; sitting on the floor near wherever you can find a power outlet; and having to separate out liquids into a separate bag. These are commonplace annoyances that for various reasons weren’t part of air travel just a few years ago.

Yet, even though the experience of flying has changed in fundamental ways, luggage, an essential part of this experience, hasn’t evolved much.

That’s why I’m psyched about Z?úCA luggage, which I just found out about. “With a built-in seat (seriously) and removable packing pouches that stack like drawers, this patented new concept in travel is like nothing else.”

I like the luggage but what I like even more is the spirit of it—the thoughtful understanding of the realities of travel and the creative rebuilding of a commoditized product.